TUI Destination Experiences, under whose umbrella the TUI Group has bundled its activities, excursions and round trips, is testing the next generation of experiences. The world’s leading provider of destination experiences is currently conducting tests in Palma de Mallorca on the use of augmented reality on excursions and activities.
The project video
“Augmented Reality allows holidaymakers a new, more exciting access to historical facts and stories and takes into account the increasing desire of guests to explore cities and towns on their own.”
Chris Carmichael
Head of Innovation at TUI Destination Experiences
