XR = AR, VR, MR

XR, or extended reality, is an umbrella term for immersive technologies such as augmented reality (AR), mixed reality (MR), and virtual reality (VR), that blend or replace the real world with digital content.

Web AR

Web-based augmented reality experiences run in your mobile web-browser and do not require any apps to be downloaded. By simply tapping on a designated weblink or by scanning a QR code, the magic happens.

App AR

App-based augmented reality experiences are usually more sophisticated AR experiences, requiring deeper technology integration with the underlying operating systems.

Ready to start your XR project?

AR Glasses

Innovation projects like this one by TUI are rare as glasses with optical see through have a way to go from a product development perspective. Do you dare to dream of what they are capable of?

AI Smartglasses

AI powered glasses come in many flavours. With or without displays, monocular or binocular. What application would you want to use them for?

Ready to start your XR project?

Mixed Reality experiences

While wearing a headset, engage with a real size digital character standing in front of you. Connect the 3D being to an LLM and start having a conversation.

VR Spaces

Virtual Galleries, museums or product showcase environments are only a few of the possibilities. View and explore these on your mobile or desktop browser, and even on a virtual reality headset.

Ready to start your XR project?

Augmented reality for museums, no app required with webAR – Try it now!

  The Small Museums Alliance Representing Territory (SMART) project The Alpine area is rich in small thematic museums telling the history, culture and ancient crafts of their territories. These are often marginal spots on tourist itineraries, with few number of visitors due to both their specificity and difficulty of reaching them given their remote geographic … Read more

Scan QR Code to start the Christmas Party in Augmented Reality

  It’s that time of year to transition into the holiday spirit, at least that’s what my wife and daughter tell me. To be honest, I normally don’t make much of an effort to write Christmas cards, but this year was different, for two reasons: Everyone now knows how to use a QR code (thank … Read more