XR = AR, VR, MR
XR, or extended reality, is an umbrella term for immersive technologies such as augmented reality (AR), mixed reality (MR), and virtual reality (VR), that blend or replace the real world with digital content.

Web AR
Web-based augmented reality experiences run in your mobile web-browser and do not require any apps to be downloaded. By simply tapping on a designated weblink or by scanning a QR code, the magic happens.
App AR
App-based augmented reality experiences are usually more sophisticated AR experiences, requiring deeper technology integration with the underlying operating systems.

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AR Glasses
Innovation projects like this one by TUI are rare as glasses with optical see through have a way to go from a product development perspective. Do you dare to dream of what they are capable of?
AI Smartglasses
AI powered glasses come in many flavours. With or without displays, monocular or binocular. What application would you want to use them for?

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Mixed Reality experiences
While wearing a headset, engage with a real size digital character standing in front of you. Connect the 3D being to an LLM and start having a conversation.
VR Spaces
Virtual Galleries, museums or product showcase environments are only a few of the possibilities. View and explore these on your mobile or desktop browser, and even on a virtual reality headset.

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