{"id":2522,"date":"2024-04-24T13:53:18","date_gmt":"2024-04-24T13:53:18","guid":{"rendered":"https:\/\/www.mixed-reality.io\/?p=2522"},"modified":"2024-08-13T11:03:14","modified_gmt":"2024-08-13T11:03:14","slug":"mixed-reality-i-o-creates-ar-app-for-bad-ischl-europes-cultural-capital-of-2024","status":"publish","type":"post","link":"https:\/\/www.mixed-reality.ai\/de\/mixed-reality-i-o-creates-ar-app-for-bad-ischl-europes-cultural-capital-of-2024","title":{"rendered":"Mixed Reality I\/O creates AR App for Bad Ischl, Europe&#8217;s cultural capital of 2024"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final-1024x581.png\" alt=\"Bad Ischl AR app augments three buildings.\" class=\"wp-image-2169\" srcset=\"https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final-1024x581.png 1024w, https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final-300x170.png 300w, https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final-768x436.png 768w, https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final-50x28.png 50w, https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final-1600x908.png 1600w, https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final-1536x871.png 1536w, https:\/\/www.mixed-reality.ai\/wp-content\/uploads\/2024\/04\/Hero-Bad-Ischl-AR_final.png 1830w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Telling better stories with AR<\/h3>\n\n\n\n<p>The just launched Bad Ischl AR app, available for both <a href=\"https:\/\/apps.apple.com\/at\/app\/bad-ischl-ar\/id6479258195\">iOS<\/a> and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.badischl.arapp&amp;pcampaignid=web_share\">Android<\/a>, blurs the boundaries between the real and the digital world in Bad Ischl &#8211; the European Capital of Culture in 2024. The app navigates visitors through the city center while telling engaging stories and some not so well known anecdotes at the most iconic points of interest. Visitors using the app can expect to experience &#8222;live performances&#8220; by famous composers such as Anton Bruckner playing the organ and Johann Strauss performing a passage of the &#8222;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Die_Fledermaus\">Fledermaus<\/a>&#8220; overture on his violin (bring your headphones for best audio quality). Inside of the Bad Ischl AR app, you will also experience the historic and amusing car ride shared between Kaiser Franz Joseph and his royal visitor from England, King Edward the VII.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tradition meets Innovation: &quot;BAD ISCHL AR-App\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MyUUKIor47Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">The &#8222;Bad Ischl AR&#8220; app trailer<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">New AR technology makes it possible: VPS instead of GPS for the Bad Ischl AR app<\/h3>\n\n\n\n<p>With the introduction of new positioning systems, AR for location based experiences has made a giant leap forward in the last couple of years. Some of you might have tried some underwhelming location based AR apps in the past. In fact, when I was at <a href=\"https:\/\/www.lonelyplanet.com\/\">Lonely Planet<\/a> in Singapore about 15 years ago, we pioneered the location based AR space by publishing multiple AR city guide apps based on GPS only. Similarly, we built the <a href=\"https:\/\/www.mixed-reality.ai\/13-years-in-the-making-qualcomm-acquires-wikitude\">Wikitude<\/a> AR Travel Guide the year later and admittedly, the success of these was very poor, as travelers were seeing AR content everywhere, but not at the position where it was meant to be. However, let me assure you, these new vision based positioning systems (VPS) have revolutionised what&#8217;s possible. But don&#8217;t take my word for it. Give the Bad Ischl AR app a go, when you get a chance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A true team effort<\/h3>\n\n\n\n<p>Many people and organisations have contributed to making this innovative project possible. While initiated and financed by <a href=\"https:\/\/www.austriatourism.com\/\">\u00d6sterreich Werbung<\/a> (Austrian National Tourist Office) the <a href=\"https:\/\/badischl.salzkammergut.at\/en\/\">Bad Ischl Tourist Board<\/a> has been an essential supporting partner to get this off the ground.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;The European Capital of Culture 2024 Bad Ischl \/ Salzkammergut offered us the unique opportunity to explore the potential of innovative solutions for the development of sustainable and modern tourism.\u201d<\/p>\n<cite>Oliver Csendes, Chief Innovation Officer of \u00d6sterreich Werbung<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;The aim of the app is, among other things, to experience the history of our traditional place and to offer also offer something for younger audiences.&#8220;<\/p>\n<cite>Jakob Reitinger, managing director of the Bad Ischl Tourism Board<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">More videos of three Bad Isch AR app experiences<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bad Ischl AR app - Anton Bruckner performing on his Kaiser organ at Pfarrkirche\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ZVicnG3Hb0E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Anton Bruckner performing on his Kaiser organ at Pfarrkirche<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bad Ischl AR app - Johann Strauss playing Fledermaus overture on the violin\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/_wPXTTJsBuE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Johann Strauss playing Fledermaus overture on the violin<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bad Ischl AR app - Kaiser Franz Josef in car with King Edward at Residenz Elisabeth\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/dgKD_KkR_Xo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Kaiser Franz Josef in car with King Edward at Residenz Elisabeth<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Telling better stories with AR The just launched Bad Ischl AR app, available for both iOS and Android, blurs the boundaries between the real and the digital world in Bad Ischl &#8211; the European Capital of Culture in 2024. The app navigates visitors through the city center while telling engaging stories and some not so &#8230; <a title=\"Mixed Reality I\/O creates AR App for Bad Ischl, Europe&#8217;s cultural capital of 2024\" class=\"read-more\" href=\"https:\/\/www.mixed-reality.ai\/de\/mixed-reality-i-o-creates-ar-app-for-bad-ischl-europes-cultural-capital-of-2024\" aria-label=\"Mehr Informationen \u00fcber Mixed Reality I\/O creates AR App for Bad Ischl, Europe&#8217;s cultural capital of 2024\">Weiterlesen &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mixed Reality I\/O creates AR App for Bad Ischl, Europe&#039;s cultural capital of 2024 | Mixed Reality AI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mixed-reality.ai\/de\/mixed-reality-i-o-creates-ar-app-for-bad-ischl-europes-cultural-capital-of-2024\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mixed Reality I\/O creates AR App for Bad Ischl, Europe&#039;s cultural capital of 2024 | Mixed Reality AI\" \/>\n<meta property=\"og:description\" content=\"Telling better stories with AR The just launched Bad Ischl AR app, available for both iOS and Android, blurs the boundaries between the real and the digital world in Bad Ischl &#8211; the European Capital of Culture in 2024. 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