Information for guests and travellers The Styrian holiday region of Schladming-Dachstein is continuing its digital guest information initiative. In addition to daily updated information on the website, social media channels, and a dedicated app, numerous displays have been in use at several locations since last year. Now the tourist board has taken another pioneering step: … Read more
Imagine Stepping Into History, From Anywhere Imagine walking through the halls of a museum, examining ancient artifacts or priceless artworks up close, feeling the atmosphere of the space… all from the comfort of your own home. For years, creating truly convincing, interactive digital replicas of real-world places felt like science fiction. Capturing the intricate details, … Read more
Transforming Customer Interaction Traditional customer service often struggles to keep up with the demand for personalized and engaging experiences. How can we make complex information easily accessible and exciting? How can we provide support that feels both personal and cutting-edge? Introducing the interactive AI Avatar Solution “Sophia,” a personalized AI-powered avatar customized by Mixed Reality … Read more
UPDATE 28. April, 2025Meta AI is now available in Austria, Germany and other European countries. However, the “Ask Meta AI about what you see” capability is still only available in English in the US, Canada, UK and Australia. So, the best of all features is still NOT available here in the European Union. Bummer! Meta … Read more
AI Brand Day: A Glimpse into the Future of AI and Mixed Reality Jung von Matt’s inaugural AI Brand Day was an unforgettable experience, showcasing the limitless possibilities of artificial intelligence in brand communication. From AI-driven creativity and immersive AR/VR experiences to groundbreaking insights into space exploration, the event was a deep dive into AI’s … Read more
Sustainable Tourism in Austria Summit on June 24-25, 2024 As part of our Mixed Reality Academy, I was very fortunate to present at and co-host the “Mixed Reality for Sustainability in Tourism” workshop at the beautiful Grafenegg castle in Lower Austria. The inaugural summit gathered industry leaders and experts to discuss and promote sustainability in … Read more
When AI and AR/MR meet joyously So many people have asked us what the intersection between Artificial Intelligence (AI) and Mixed Reality (MR) is. Instead of explaining it, we thought we would build something to actually demonstrate how these two technologies can shine in combination. We have been experimenting with our “AI human”, aka an … Read more
Telling better stories with AR The just launched Bad Ischl AR app, available for both iOS and Android, blurs the boundaries between the real and the digital world in Bad Ischl – the European Capital of Culture in 2024. The app navigates visitors through the city center while telling engaging stories and some not so … Read more
Debut des “Mixed Reality Tourism Jam” in Salzburg Zum ersten mal wurde letzte Woche das ganztägige Event am Salzburger Flughafen mit einer fantastischen Gruppe von österreichischen Tourismus Experten ins Leben gerufen. Ziel des Events war es die Möglichkeiten von Virtual und Augmented Reality im Tourismus zu vermitteln, zu diskutieren und vor allem auch auszuprobieren. Initiiert … Read more
Activation through engagement With all the digital marketing capabilities we have at our disposal these days, we sometimes forget how powerful printed direct mailings can be – especially with an augmented reality element added to the experience. Different audiences require different mechanics in order to converting leads to customers. In this case, a combination of … Read more
