3 Days of Travel Tech Last week, I attended the Tourism Innovation Summit (TIS) in Seville, gaining some valuable insights into Spain’s tourism technology advancements. The three-day conference featured interesting panel discussions and presentations from both multi-national industry giants as well as some innovative startups. The event gathered professionals, companies, and experts to explore the … Read more
(The press release and original article in German can be found here) Workshop Summary: Expanding Experiences with Augmented Reality in the Inner Salzkammergut On August 6, 2025, a workshop was held as part of the INTERREG project “Livability in the Alpine Region” to explore the potential of modern technologies for tourism. The event, titled “Expanding … Read more
Combining nature experiences, educational opportunities, and digital innovation With the new “Planet Trail” on the Gerlitzen Alpe, the Villach – Faaker Lake – Ossiacher Lake region is setting new standards in combining nature experiences, educational opportunities, and digital innovation. The approximately 2.5-kilometer-long themed trail leads the existing “Kanzelhöhe” circular trail to the solar observatory and … Read more
Information for guests and travellers The Styrian holiday region of Schladming-Dachstein is continuing its digital guest information initiative. In addition to daily updated information on the website, social media channels, and a dedicated app, numerous displays have been in use at several locations since last year. Now the tourist board has taken another pioneering step: … Read more
Imagine Stepping Into History, From Anywhere Imagine walking through the halls of a museum, examining ancient artifacts or priceless artworks up close, feeling the atmosphere of the space… all from the comfort of your own home. For years, creating truly convincing, interactive digital replicas of real-world places felt like science fiction. Capturing the intricate details, … Read more
Transforming Customer Interaction Traditional customer service often struggles to keep up with the demand for personalized and engaging experiences. How can we make complex information easily accessible and exciting? How can we provide support that feels both personal and cutting-edge? Introducing the interactive AI Avatar Solution “Sophia,” a personalized AI-powered avatar customized by Mixed Reality … Read more
UPDATE 11. June, 2025 Using the Meta Ray-Bans for mountainbiking is an interesting experience. I can’t wait for the Meta Oakleys 😉 UPDATE 28. April, 2025 Meta AI is now available in Austria, Germany and other European countries. However, the “Ask Meta AI about what you see” capability is still only available in English in … Read more
AI Brand Day: A Glimpse into the Future of AI and Mixed Reality Jung von Matt’s inaugural AI Brand Day was an unforgettable experience, showcasing the limitless possibilities of artificial intelligence in brand communication. From AI-driven creativity and immersive AR/VR experiences to groundbreaking insights into space exploration, the event was a deep dive into AI’s … Read more
Sustainable Tourism in Austria Summit on June 24-25, 2024 As part of our Mixed Reality Academy, I was very fortunate to present at and co-host the “Mixed Reality for Sustainability in Tourism” workshop at the beautiful Grafenegg castle in Lower Austria. The inaugural summit gathered industry leaders and experts to discuss and promote sustainability in … Read more
When AI and AR/MR meet joyously So many people have asked us what the intersection between Artificial Intelligence (AI) and Mixed Reality (MR) is. Instead of explaining it, we thought we would build something to actually demonstrate how these two technologies can shine in combination. We have been experimenting with our “AI human”, aka an … Read more
